Not exactly mainstream

An essay I wrote recently for the Eye on Ethics website of Asia Media Forum and the Center for Media Freedom and Responsibility…

Not exactly mainstream

Mr. Guda is the editor in chief of Pinoy Weekly, a Philippine magazine which discusses and analyzes issues that affect citizens especially the marginalized.

Mainstream. In the beginning, that was all we wanted to be. This is not an unreasonable goal for aspiring journalists, especially those who came from journalism schools and the campus press in the Philippines. To be mainstream is to reach a wide audience, to be heard or read by an entire country, even the world. To be mainstream is to gain respect, admiration, prestige, even a following. To be mainstream is to make a name for yourself.

“We” in this case refers to fellow journalists in our little journalistic project called Pinoy Weekly. It was 2002, and the country had just undergone a tumultuous first year with President Gloria Macapagal Arroyo. A handful of small entrepreneurs wanted to put up a publication along the lines of the defunct Pinoy Times. But this time, they wanted it to target the C-D readership—the tabloid-reading public.

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